For several years we helped run Audi USA's social accounts. These were a few of our favourite projects.
The Gift Tester
The Audi e-tron SUV was one of the hottest gifts of the 2019 holiday season, but limited availability at dealerships meant that few people had a chance to test drive it. So to show off the features and capabilities of this all-electric beast, Audi teamed up with the man, the myth, the legend himself - Santa Claus. Working with the North Pole’s Human Resources Department we created a once-in-a-lifetime seasonal gig: Gift Tester.
To find this person we first went straight to Santa’s Director of Elven Resources, who helped put out the call for entries in this UGC campaign.
Results 34 M views | 26.6 M media impressions |55k+ application site visit
After reviewing thousands of user submissions and interviewing a select group of applicants, we found our perfect candidate. The Gift Tester put the e-tron SUV through its paces in three holiday-themed tests: towing, road trips, and gift-carrying capacity. The resulting social films generated over 34 million video views and a 9% lift in brand awareness compared to 2018’s holiday campaign.
Love Letters To The Road
$0 dollars. 1 day. Over a hundred thousand engagements. On Valentines Day Audi took to Twitter to swoon over it's one true love - the road.
Results | 1,885,942 impression | 126,415 engagements
Early Bird Gets the Worm
Audi treats their IG grid more like Vogue or GQ style sheets than typical social content. So to help launch the new SQ7 we got to work with one our all-time favourite photographers Jake Stangel, who shot so much of the amazing Rapha stuff that. Honestly maybe this was all just an excuse to get to work with him! And we did it. And Jesse got to be stunt driver. Fun day.