This is a campaign for Canadian food retailer President's Choice around the joy of eating together. It's their most successful piece of advertising ever with over 70 million views. Facebook Canada reported that the film had the most shares in one day for a piece of promoted content in its history.
Awards: Cannes Lions - Film (shortlist x2) | AdWeeks Top 5 Most emotionally engaging of 2017 | Marketing Awards - Silver x 2 | Applied Arts x 3 | Canadian Marketing Awards - Silver | Strategy Awards - Bronze | 70 MM + Views | 2019 Effie
Beyond the video, we made a few key prints and "Eat Together Tablecloths" that disable your phone and enables real conversation. This was produced for a key "Eat Together" marquee corporate events, but is now being put in stores.
There's a really interesting story behind the making of this, but you'll have to ask in person.
Awards: Applied Arts Design | Advertising and Design Club Of Canada - Media Innovation
THE CASE STUDY