ITTY BITTY BALLERS
How do you make a complex message with tons of RTB's and proof points entertaining and highly watchable? Tiny little figurines of course. This campaign spawned the "Go Daddy Curse", which became a whole thing and is still talked about by Raptors fans years later. Oops! 🤷♂️🤷♂️🤷♂️
Awards: Media Innovation Award - GOLD | Marketing Awards: Silver x2 | Applied Arts x 3 | ADCC - Silver |
ATOMIC - SILVER | 2019 Sponsorship Marketing Hall of Fame Inductee
ATOMIC - SILVER | 2019 Sponsorship Marketing Hall of Fame Inductee
CASE STUDY