KFC SUPERSTITIOUS
From Connor McDavid wearing the same suit to every playoff game to beards and rally caps, playoff hockey is filled with superstitions. So to do our part and send the right vibes out into the universe for the Edmonton Oilers playoff run, KFC is airing the same ads we did the last time the Oilers won the cup.....way back in 1990.
A reactive idea that went from text message to on TV during the games in 5 days.
Just for fun here's the message that kicked it all off...
