KFC SUPERSTITIOUS
From not touching the Conn Smythe trophy to Connor McDavid wearing the same suit to every playoff game, the 2024 Stanley cup playoffs were packed with superstitions. So to do our part and send the right vibes out into the universe for the Edmonton Oilers playoff run, KFC aired the same ads they did the last time the Oilers won the cup.....way back in 1990.
CASE STUDY
THE SPOTS 
From finding the footage, to editing it all in less than five days!
AND IT WENT ALL OVER EDMONTON!
A reactive idea that went from text message to on TV during the games in 5 days.
Just for fun here's the message that kicked it all off...

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