A Cannes Lion winning rebrand for an iconic American brand
After a decade of declining sales for Miller Lite, our team was tasked with helping the original light beer find its swagger. We helped take the brand forward by looking backwards. Creating a complete 360 design system inspired by the original can. It worked, as Miller Lite sales started to climb for the first time in over ten years. We picked up a few awards along the way including a One Show Gold, A Bronze Cannes Lion and many more.
Awards: Cannes Lions - Bronze |One Show -Gold | One Show Bronze - (canimation) | London International Award - Silver | Clios - Shortlist
We brought this rebrand to life in social with our "canimations"