Experience the new Audi Q3
3 seconds at a time
How do you introduce millennials to the luxury car market?
Presenting Q3 in :03
A series of 3 second films that lived across Audi’s social channels. Created to feel less like an ad campaign, and more like the type of content we're already consuming. Which means short, tailor-made for mobile with a unique blend of design, art and internet-yness.
Each asset highlighted the Q3 and it's new features in a unique way, allowing our audience to learn something new from each one. As the series rolled out we adjusted our content in real time to highlight the assets that were fan favourites. One breakout hit, deemed the “Audicorn” was even turned into a live-action Halloween experience.